Samsung swot analysis 6 key strengths in 2020 sm insight. Samsung is an international and highly presumed electronic company founded 1969 and its headquarters are found in south korea. Pestel analysis of the macroenvironment there are many factors in the macroenvironment that will effect the decisions of the managers of any organisation. This is a pestel analysis of the brand analysing how the brand is affected by the political, economic, social, technological, environmental and. The important thing to note is that these are all just variations of the one analysis tool. Pest analysis political, economic, social, and technological is a method whereby an organization can assess major external factors that influence its operation in order to become more. Samsung is one of the most well known electronics brand of the world. Pestle analysis analysis of political, economic, social, technological, legal, and environmental factors, which the company cannot control but have an impact on business. It also gives a better idea of the existing trends. Analysis of samsung electronics strategy for the period 20142017, and development of strategic options for growth and sustainability author. The company holds a strong brand equity and loyalty, its just the opportunities that it needs to play on to outdo its competitors.
Samsung electronics as a global it company has achieved faster growth during the recent years. Samsung has wide range of product includes cell phones, tables, tvs cameras, home appliances, laptops, etc. International strategies of samsung in vietnam 21 b. Analysis of strategic issues of samsung in vietnam 21 a. The analysis is based on the current developments in the market niches in. Pest analysis on samsung free download as powerpoint presentation. It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most. The market leader has continued to retain its market share for 10th consecutive year. Macroenvironment analysis focusing on pest analysis.
Samsung electronics focused on identifying growth engines, devel oping innovative technology and products and pursuing creative solutions. Pest analysis can be useful before swot analysis because pest helps to identify swot factors. Founded 1969 industries served consumer electronics, telecoms equipment, semiconductors, home appliances geographic areas served worldwide headquarters south korea 2. The swot analysis is an extremely useful tool for understanding and. This article analyses the external environment in which samsung operates globally.
The company was founded as a minor business in 1938, before advancing and expanding their operations in 1947 after expanding to seoul chang, 2011. This samsung swot analysis reveals how the second largest technology company used its competitive advantages to become a leader in consumer electronics, home appliances and semiconductors industries. Samsung porters five forces analysis researchmethodology. Samsung galaxy series swot analysis top samsung galaxy. Global value chain analysis on samsung electronics the commercial section of the canadian embassy in the republic of korea commissioned this report to the korea associates business consultancy ltd. By the end youll have a grasp of what a pest analysis is, but if not, the answer is a click away. The analysis of strategic management of samsung electronics company through the generic value chain model sang chul jung1 1professor, department of business administration, business school, incheon. Samsung swot analysis 2019 swot analysis of samsung. Its main competitors are apple, lg, sony and htc and many other electronic companies. Samsung would consider all of these factors before taking a decision. October 8, 2018 october 12, 2017 by abhijeet pratap lg pestel analysis. Pestle analysis of samsung analyses the brand on its business tactics.
The swot analysis of samsung elaborates the strength, weakness of, and opportunities, threats for mobile. Samsung have increase their brand value in this past three to four years. Readers should take note that the government of canada does not guarantee the. If your deadline is around the corner, and you have not started writing the assignment yet, take samsung case study help from our experts for instant samsung pestle analysis solutions online. Prioritization of the issues in a pestel and swot is typically quick and may need to be refined when dealing with a really complex challenge. Pest analysis is a powerful and widely used tool for understanding strategic risk. The pestle analysis highlights the different extrinsic scenarios which impact the business of the brand. A free pdf version of this tool and information about pest analysis methods are available at. It is a leading global brand in consumer electronics, home appliances and mobile communications. Samsung mobile is the mobile division of samsung electronics, a multinational electronics company headquartered in suwon, south korea. Book description isbn 9781626209985 26 pages the pestle analysis is a useful method to use in order to identify the external factors that influence an organization. Pest and swot are two different perspectives but can contain common factors. The country is among the worlds fastest growing economy achieving 10% growth on yearly basis.
Vodafone group plc pestel analysis is a strategic tool to analyze the macro environment of the organization. Samsung electronics is a subsidiary of samsung company which is located in south korea. This free ebook explains how to carry out a pestle analysis. Tax changes, new laws, trade barriers, demographic change and government policy changes are all examples of macro change. A pest analysis about samsung provides insight into the companies influence, success, and power among four primary macroenvironmental factors.
Pestle analysis free ebook in pdf, kindle and epub format. Pestle analysis south korea by manisha kunwar, pawan pandey and juanita kasbe 2. Apart from several other market leading products, the brand is known for its suhd televisions. The company that is a south korean family owned business has global aspirations and as the recent expansion into newer markets has shown, samsung is not content with. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals. It can be used to evaluate the position of their business. The analysis below will give you an outline of samsungs overall situation. I will use pest model, ports five force model to analyze the internal and external environment. Samsung is one of the world largest companies that mainly focus on electronic products to their worldwide clients. Pestel is a strategic analytical tool used to assess the impact of external factors on businesses. It can also be used to guide overall business strategy session of samsung. The brand is operational globally with its 217 operation hubs running worldwide. All companies are susceptible to these factors political, economic, social, and technological. As a result, we recorded revenue of krw 206 trillion, operating profit of krw 25 trillion and net income of krw 23 trillion, based on consolidated financial statements.
The purpose of the report is to make pestel analysis and apply porters 5 forces models to analyze the external environmental factors that affect the company. The key focus of this article is on the external environmental drivers. Samsung is a global conglomerate that operates in the white goods market or the market for consumer appliances and gadgets. Samsung has been predominantly using japanese style management system until 1980s.
How the pestle analysis can be used in conjunction with other strategy tools. Pestle analysis pestle variations steeple pestlied etps pest steepled step stepe the most common variations are shown in the diagram above. Writing a samsung pestle analysis is, no doubt, a timely affair. By y reddy shanthi what is pest analysis a pestel analysis is a framework or tool used by marketers to analyze and monitor the macroenvironmental external marketing environment factors that have an impact on an organization. Swot analysis of samsung mobile in china strengths weaknesses six sigmas quality control product design of fashion and beauty advanced technology and innovative capability peculiar strategy to attract talent excellent international brand image operating strategy is conservative, and there is supplier shortage low contribution. It has been growing on daily basis and its revenue has also been in tremendously.
Samsung took advantage of the growing economy of asian market by setting up manufacturing plant in india there by reducing logistics and supply chain costs. South korea south korea officially the republic of korea is a sovereign country located in the southern part of the korean peninsula. While the number of challenges facing samsung is abundant, this company posses a great deal of promise for the future. Samsung pestel analysis involves critical analysis of political, economic, social, technological, environmental and legal factors affecting the multinational electronics company. Pdf analysis of samsung electronics strategy for the. The report illustrates the application of the major analytical strategic frameworks in business studies such as swot, pestel, value chain analysis and mckinsey 7s model on samsung. Here is the samsung swot analysis that highlights the strengths, weaknesses, business model, business values, mission statement, competition, and profits of worlds second largest technology company.
Vikram razdan, business consultant and technical writer. In samsung galaxy series swot analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. Samsung is the second biggest telecommunication industry in the world through its innovation smart phone. Global value chain analysis on samsung electronics final. It will provide an overview that will prompt a view around the companys strategic situation.
Like pest and steep, it creates a snapshot of current sociopolitical reality. Chilling effect in a legal context, a chilling effect is the inhibition or discouragement of the legitimate exercise of natural and legal rights by the threat of legal. In the swot analysis of samsung, the strongest is its product portfolio which includes mobile phone, tablets, tvaudiovideo, camera, camcorder, appliances. Lg electronics is a south korean multinational company with its headquarters in seoul and a part of the lg group.